has started the media campaign "officially" in the National Liberation Party, as expected given its troubling findings in the latest polls, is the tendency of Laura Chinchilla which starts in a much more aggressive. Announcing
standards in every possible way, waste of resources shows where the comparative advantages of this candidacy: in the party structure, mostly faithful to the Arias brothers and economic power to go for advertising as a fundamental tool campaign.
also relaunching its campaign with emphasis now on the motto of "Firmness and honesty" clearly shows two aspects which is a convenient distancing the government.
one hand, the recurrence to the theme of the strength (remember that "the boat captain needs?") Presents a reading which shows the need to reconstruct the lines of authority in the country, from a group relegitimation ruler.
On the other hand, this re-legitimation is possible only with "honesty." At a time when the government he until recently belonged Chinchilla surprise (is it any wonder?) With a pace of a corruption case a week or so, the wear begins to address the National Liberation, mainly in groups close to the clan Arias is evident. The discourse of honesty becomes crucial at this time.
The change in fortunes in the campaign of Laura seems to indicate a change in strategy to try to counter space has actually been losing, and that only with an aggressive, consistent, clearly that will overcome your rivals, you rebuild the axles thematic and away from the line of a beaten government could recover so lately, also rebuild their chances of success, which have been declining so far.
next month and a half will see how far this shift work, or if Laura U rather than unite, the collapsed ...
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